Bruce and I were taking a walk on the bike trail in Okoboji, IA while on vacation. I like to think I’m in pretty good shape but after about a 2-mile walk I was ready to sit by the beach!
During our walk we saw people golfing on a beautiful course. We came around a turn a saw a sign for the Okoboji View Golf Course that invited walkers and cyclists to enjoy their restaurant.
It would never have occurred to me to visit the restaurant. I would have assumed it was a private course and the restaurant would just be for members.
So often in business we make assumptions about our clients. In fact, there are two deadly assumptions we as business owners often make:
#1: When someone pays us for a service we assume they know everything else we offer.
#2: When someone pays us for a service we assume when they need us again they will contact us.
I commend the manager of the Okoboji View Golf Course for not assuming the walkers and cyclists would know the restaurant was open to everyone.
Do your clients know all the different ways you can serve them?
Do your clients know you want to keep doing business with them?
If not, it’s time to do a better job of staying in touch with your prospects and clients.
When we assume we lose business.
