The 5 Must Have Tools for your Business Success in 2013

TOOL #1:
You are tracking your numbers properly
Get clear on the money side of your business. If you aren’t clear then everything else is muddy.

Use QuickBooks to keep track of income and expenses. Use our amazing Numbers Tracking Tool to keep track of your bookings and to know if you are on track to reach your Optimistic Number. If you don’t have the tracking tool or know what an Optimistic Number is then you must attend my Growing Your Business with Confidence Virtual Day on Thursday, January 17, 2013 – save the date!

TOOL #2:
You have a defined O.D.I. payment schedule
As business owners we have roles, responsibilities, expectations, and we have a compensation package. This is referred to as our Owner’s Discretionary Income or O.D.I.

Decide now what you’re going to pay yourself and then decide when. The 1st and 15th? Every Friday?

If it terrifies you to pay yourself first before taking care of expenses this is a very good thing. You will do a MUCH better job of marketing. This is going to make you pick up the phone, this is going to make you follow-up, this is going make you talk to more people at a networking event, etc.

Start marketing to pay yourself vs. marketing to pay your bills. Amazing things are going to happen!

TOOL #3:
You execute a mix of primary strategies
There are 7 core marketing strategies:

Networking
Advertising
Showcase
Telemarketing
Trade show
Direct Mail
Publicity

You should be working with 3 primary strategies. Primary means that you are executing the strategy monthly. Which 3 will you pick?

TOOL #4:
You have a clear profile of your right fit

Not everyone in the world is a good client for you. So, why are you marketing to everyone?! Put together your profile of your right fit with demographic parameters and environmental triggers. When you have your profile then you will start ‘seeing’ your right fit and marketing becomes SO much easier.

TOOL #5:
You have a payoff in your messaging

What is your call to action in your marketing messages? You need to be very clear in how they can contact you AND offer them something special by contacting you. Perhaps a free report, a free 20-minute consultation, an article, etc.

The magic is in the mix.

Action Steps:
1. Make a decision today that you are going to take action on these 5 ideas.
2. Take action by picking one to start today.
3. Stay focused and start implementing these one by one. Your business will thank you!?

3 Responses to The 5 Must Have Tools for your Business Success in 2013

  1. Kathleen says:

    Thanks so much for the reminder, Elizabeth! I had some driving time to and from a client’s office out of town yesterday and listened to 2 of your CD’s in the car. I felt like you were riding along with me and even though I knew the information from the one CD in particular, I can’t tell you how many times I said to myself ~ ‘that’s right, I need to do that, or I forgot about that.” and today I am implementing some of those systems and actions again and I am having a fabulous day! Thank you!!!!

  2. Thanks for sharing, Kathleen!

  3. Nancy says:

    Thanks Elizabeth! I too needed a couple of reminders to get back on track…especially this time of year. Thanks for sharing your expertise!

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