Over Labor Day weekend we moved from our home of 25 years. A bittersweet event.
Even though I like to think that I get rid of what we don’t need things have accumulated and we decided to have a garage sale. I hadn’t had one for 10 years and forgot the amount of work this takes!
As I thought about pricing I came up with what I thought was a genius idea. I purchased colored dot stickers with the colors meaning different prices. I carried the stickers around the garage, made a decision on the price of each item, and stuck on the correct colored sticker. Pricing was a breeze! I had signs hung around the garage explaining the pricing.
The day came for the sale and even with opening the doors 45 minutes early there were people waiting to get in. They had seen certain items they wanted from the promotions for the sale and they had what they came for within minutes.
Those sales were SO much easier than the sales to people who came and had no goal in mind. They came to not only look but to look for the big ‘deal’. That was when I was asked if an item marked a $1 was my lowest price. (Yes, it was!)
Have you noticed in your business when a sale is easy and takes very little time? Have you noticed when a sale is hard and takes a lot of time?
When you are clear about what you offer and when what you offer fulfills your prospect’s goals – an easy sale is not only made but great for you and your new client.
3 steps to make selling easier:
#1: Are you clear on what you offer your clients?
Take a look at your website, your marketing materials, and what you say when someone asks you ‘What do you do?” Is it clear? Does it meet a specific goal or outcome?
#2: Do you know where those that need what you offer hang out?
Are you getting in front of those groups? When you do are you keeping in touch with them? As wonderful as you are we are all easily forgettable!
#3: Have you claimed your expertise?
When someone in your area needs a professional organizer is your name first on their mind? When someone needs a life coach is your name first on their mind? When a group needs a speaker with your area of focus do they think of you?
If not it’s time to write your book and declare your expertise!
Ready to take action?
Set time in your calendar right now to go through the 3 steps to making selling easier. What do you need to clear up? What do you need to get rid of/retire? How can you make your marketing message and materials enticing to the client you really want to help?