Success 2016 Now: Action Step #19 – Sell what you really serve

Wisdom comes from the most interesting places.

I was at a Boston Market and started talking with Gary, the man cooking the great food.

boston-marketHe told me Boston Market has been around almost 30 years and he has worked there for 15. He loves his job.

I asked him what he loves about it and he said “We don’t serve food.  We serve people.”

What do you serve? 

A professional organizer might say – organizing.  No, you serve peace of mind.

A chiropractor might say – adjustments. No, you serve better health.

An interior designer might say – design.  No, you serve a more beautiful place to live or work.

As a business coach you might say I serve coaching.  No, I serve a bigger business and a more confident you.

As a speaker you might say I serve presentations. No, I serve embracing your gifts, igniting your confidence, and making more of a difference in your life and work.

Think about what you really serve. Now look at your web site, business card, marketing materials, etc. Is it clear what you really serve?

If not, what changes can you make going into 2016?

What are you waiting for?!

I Corinthians 13:13  The Message

Trust steadily in God, hope unswervingly, love extravagantly. And the best of the three is love.

Trust, hope, and love. Incorporate these into your day today and your day will be incredible!

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