But, have you ever had this happen to you? You've sent your child off to school on the first day of school, blinked a few times, and it's now the last day of school? I had it this happen in 2010. We sent our youngest son, Micah, off to his senior year of high school that fall. I blinked a few times and it was May 19. He was home on the last day of school.
He came in all happy, threw his backpack down on the floor, and went out to be with his friends.
The backpack sat there for a few days. And then a few more days. This didn't bother Micah, but it started to bother me and I thought, We really should go through this, see what's all in there and clean it out.
One day when Micah was home I asked him to bring the backpack to me and we could go through it together. The reason I asked him to bring it to me was that earlier that day I had tried to lift it up and about threw my back out!
We started going through it. We took out books, pens, more books, half-filled bottles of pop and juice, a complete set of clothing and shoes and a few more books. It felt like a bottomless black pit.
As we went through the backpack we threw out or recycled most of the items, and since the backpack was so ripped up and stained, we threw it out, too. It seemed to both Micah and me he was now ready to move on to the next phase in his life.
Are you hanging on to an old backpack?
I think that a lot of entrepreneurs hold on to the idea that they can work with anyone. This way of thinking is like Micah's backpack filled with everything under the sun. Are you hanging on to that old, outdated backpack. It is so tempting to think "I can work with anybody." Can you really? As good as you are as what you do I would doubt that 'anyone' is the right client for you. Is that thinking like an old, comfortable stained backpack?!
I know it can be scary to have your profile of your right-fit client because you may be thinking you are limiting yourself. Just the opposite is true. You are opening yourself up for prospects who not only who you really want to work with but they know you are perfect for them.
There are 4 A's to cleaning out the old backpack of thinking you can and need to work with anyone:
- The first A is to admit you're carrying a backpack of thinking that you can work with anyone in the world. If you're living in denial, your life's not going to change.
- The second A is to acknowledge what's in your backpack and acknowledge the havoc that backpack is wreaking on your business. Then acknowledge who are your right-fit clients.
- The third A is to allow yourself to take that backpack, tear it apart, and throw it away in a big dumpster. Also, allow yourself to have fun thinking about your new backpack and all the ways you can get in front of these amazing people who need you!
- The fourth A is to accept that your backpack is gone. Accept the idea that it is ok to refer those not in your profile out to others. Accept the wonderful profile of your right-fit clients who you can't wait to work with you! Don't be diving back down in that dumpster digging up your old backpack and going back to trying to work with anyone. Trust me. Don't do it. Accept the joy of living life and running a business working with awesome clients.
Be bold. Put together this profile and stay firm with who you work with best. Your bank account and your clients will thank you.
Confused about how to put together the profile of your right-fit client? Join us at my SuccessPlus 2012 event and you will learn the 10 points of your profile and know exactly how to market to this wonderful group of prospects!
Build your confidence by working only with clients who are a right fit for you AND you are a right fit for them. Become an expert in exactly what they need and your referrals will be amazing!