Elizabeth's Monthly
"Build Your Organizing Business" Tip
Elizabeth Hagen, CPO
If you're a determined professional organizer who wants support, is ready to take focused action, and wants to reach for the sky in your organizing business - welcome!!
I'm Elizabeth Hagen and I'm here to help.  I've put together the best tips/tools/advice that I've used to grow and maintain a six-figure organizing business and I want to share them with you!
Every month I'll be sending you a quick tip for you to implement immediately.  It's all about making a decision, taking action, and staying focused!
I can't wait to hear about your success!
Issue: # 18
November 2009

You are receiving this e-mail because you are in my database as a professional organizer.  If this does not interest you (you're not an organizer, you don't want any tips, etc.) PLEASE go immediately to the end of this newsletter and unsubscribe!
Welcome to this issue of my monthly tip newsletter just for professional organizers.  Each month you'll be receiving a short, easy-to-implement, and very valuable tip to help you grow your professional organizing business. 
I'll also give you an assignment and where to find the tools you need for the task.
If this sounds valuable to you then I'm looking forward to helping you reach for the sky in your organizing business!
November "Build Your Organizing Business" Tip:
The holidays are not the time to stop marketing
I know what's going on. You are starting to think about Thanksgiving and Christmas and then you unconsciously put your business on hold.

Do new ideas to market your business pop in your head but then you immediately think "The holidays are coming and no one is going to be thinking about organizing so I'll just wait until January to start anything new"? Please stop!

It's easy to listen to self talk that tells you that people are so overwhelmed going into the holiday season the last thing they are going to do is hire you.  Wrong.  You need to educate them that this is the perfect time to work with you.

Here are some ideas:
  • Call past clients and tell them that you have a limited number of spots available in November and December for some 'quick sessions'. The sessions are shorter than normal and focus on a very specific area. The areas are places in their home that everyone can see and they know that if they'd get these places organized they'll feel a lot better about entertaining.
  • Approach them about helping them specifically with their decorations and getting their Christmas cards out in time.
  • Let them know you can help them organize their shopping and holiday recipes.
  • Offer a special 'holiday rate' that is only good in November and December and with their holiday session they get a cool holiday organizing tool.  This doesn't have to cost much.  Perhaps it's a red or green 3-ring binder with a shopping list form, decorations inventory form, keeping track of traditions form, etc.
  • Suggest they use their time off after Christmas to get organized with your help and be ready for the New Year.
  • Plan a 'New Year-New You' workshop for January and start inviting your list now.
  • If you are a business organizer think of a promotion idea that will help the business owner get their files and office organized so they can REALLY enjoy their time off during the holidays. They will thank you!
  • What ideas can you come up with?!
I hope this is helping you with some ideas that will work for you.  This list is certainly not complete and you know your clients and know what they need. The point is that if you don't suggest ideas to your clients they are not going to think of you.  Do not rely on e-mail to let them know what you can offer them during November and December.  Call them!

Elizabeth's Assignments:
  1. Make a decision to think about what your clients need and offer it to them.
  2. Take action by calling one past client a day and letting them know how you can help keep the holidays calm this year.
  3. Stay focused on knowing your value and telling any negative self talk to get lost!
  4. Have fun with this!  Put yourself in your client's shoes and offer them exactly what they need that will fit into their busy schedule and will ensure they have a wonderful holiday season.

Would you vote for me? (Please disregard if you've voted already!)

I received a surprise phone call this past Tuesday and I was told that I'm a finalist in two categories for the 2010 Los Angeles Organizing Awards to be held in Hollywood, CA on January 30, 2010.  I was shocked and thrilled!

The two categories are Most Innovative Organizer and Best Organizer as Coach or Mentor. I still feel speechless! The person who called me told me that I am to ask people to vote for me and I said "Are you sure?!"  She said that's what they want the nominees to do so here I am asking for your help.

Would you take a few minutes to vote?  The Most Innovative Organizer category can only be voted on my LA-NAPO members but the category of Best Organizer as Coach or Mentor can be voted on by anyone - not just NAPO (National Association of Professional Organizers) members, anyone! So, if you feel inclined please pass this information on to your friends and colleagues.

To vote go to www.napola.org and click on Cast Y
our Votes Now through December 15 (under the 2010 Los Angeles Organizing Awards picture).  Fill in your e-mail under New User and that will bring you to the voting page. My category is the 3rd one from the bottom. If you don't want to receive any further information from the LA chapter just pick 'No' for the 3 choices at the bottom of the page.

I think it would be awesome to show that you don't have to live in a big city to have a successful professional organizing business.  I live deep in the midwest in Sioux Falls, SD and if I can do this here let's show the world that you can be a success where ever you live!

Thank you for your time and your vote!

, thanks for taking the time to read the 'Build Your Organizing Business' Tip and I'm excited to help you grow your business. Of course we want to grow our business and make more money but let's not forget - the busier we are the more people we get to help. And the more happy clients we have the more they will tell others!
Fearlessly yours,

Elizabeth Hagen