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December 6, 2012 ~~ Issue 61

Hi Friend,

I hope that you totally enjoy the rest of December and it is filled with friends, family, great food, fun events, wonderful work with clients, and all good things.

As you also reflect on 2012 look at your accomplishments. It's so easy to look at what didn't work and what we wish we had done differently. Now is not the time for that thinking. Look at all you did right and look ahead to 2013. What can you improve on? What can you build on?

My theme for my business in 2012 was Everything Platinum and it was a perfect theme for this year. Have you thought about your theme for 2013. I'd love to know what it is and I will announce mine in the January newsletter issue. Mine is based on a Country Western song which, if you know me, is very interesting!

Merry Christmas!

Love & Confidence,

The teleclass fit exactly with my current needs and fulfilled all my expectations. The information was clear, well organized, and actionable. Excellent insight into the key drivers of a small business.

This teleclass was terrific. I give it a perfect score - practical information that feels very doable. My marketing efforts have been scattered and sporadic, and your suggestions will help me build the momentum we talked about as being critical to success.

Thank you for your clear, helpful tools and structure for growing my business. Action steps begin now!

Attendees from my "3 Keys to Business Success: Money, Marketing, and Focus
" teleclass to an International Coaching Federation chapter.

Is your chapter looking for a teleclass to kick off 2013? Call me at (605) 357-8767 and let's talk about bringing one of my presentations to your chapter via teleclass or in person.


The 5 Must Have Tools for Your Business Success in 2013
I want you to enjoy your December but PLEASE put these 5 tools in place before January and start 2013 off with a bang!

TOOL #1:
You are tracking your numbers properly
Get clear on the money side of your business. If you aren't clear then everything else is muddy.

Use QuickBooks to keep track of income and expenses. Use our amazing Numbers Tracking Tool to keep track of your bookings and to know if you are on track to reach your Optimistic Number. If you don't have the tracking tool or know what an Optimistic Number is then you must attend my Growing Your Business with Confidence Virtual Day! My next one is Thursday, January 17, 2013 - save the date!

TOOL #2:
You have a defined O.D.I. payment schedule

As business owners we have roles, responsibilities, expectations, and we have a compensation package. This is referred to as our Owner's Discretionary Income or O.D.I.

Decide now what you're going to pay yourself and then decide when. The 1st and 15th? Every Friday?

If it terrifies you to pay yourself first before taking care of expenses this is a very good thing. You will do a MUCH better job of marketing. This is going to make you pick up the phone, this is going to make you follow-up, this is going make you talk to more people at a networking event, etc.

Start marketing to pay yourself vs. marketing to pay your bills. Amazing things are going to happen!

TOOL #3:
You execute a mix of primary strategies
There are 7 core marketing strategies:


Trade show
Direct Mail

You should be working with 3 primary strategies. Primary means that you are executing the strategy monthly. Which 3 will you pick?

TOOL #4:
You have a clear profile of your right fit

Not everyone in the world is a good client for you. So, why are you marketing to everyone?! Put together your profile of your right fit with demographic parameters and environmental triggers. When you have your profile then you will start 'seeing' your right fit and marketing becomes SO much easier.

TOOL #5:
You have a payoff in your messaging

What is your call to action in your marketing messages? You need to be very clear in how they can contact you AND offer them something special by contacting you. Perhaps a free report, a free 20-minute consultation, an article, etc

The magic is in the mix.

Action Steps:
1. Make a decision today that you are going to take action on these 5 ideas.
2. Take action by picking one to start today.
3. Stay focused and start implementing these one by one. Your business will thank you!?

Free teleclass just for you!
Join me on Monday, December 17 at 1 PM EST for "The Power of One Strategy, One Tip, One Reminder and One Idea that will Make All the Difference for Your Business in 2013".

You will want to understand the "Power of One" before you make your plans for your business for 2013. Do not miss this fast-paced, concise teleclass on Monday, December 17 from 1 PM to 1:37 PM EST.

Find out more and register!
Friend, thank you for taking the time to read the 'Growing Your Business with Confidence' tip and I'm excited to help you accelerate your success. Of course we want to grow our business and make more money, but let's not forget - the busier we are the more people we get to help. And the happier our clients are the more they will tell others!

Member of the National Speakers Association

Mark LeBlanc's Small Business Success Coaching Network
Certified Professional Organizer and
Member of the National Association of Professional Organizers

Ready to have Me by Your Side as Together We Really Make Something Great Happen in your Business?

Whatever you are facing and want and need to get resolved or if you want to be in a coaching relationship with me, now is your time.

Call (605) 357-8767 to find out about my coaching options.

1. Pinpoint Coaching Session Options

2. SuccessPlus Private Platinum Program

There is always an option to fit the best of what you need and want.

Elizabeth Speaks
If you are a member of a small business organization or association of independent professionals and want to sponsor a business development workshop or teleclass series, call me today at (605) 357-8767 and find out how this workshop can be a revenue-share opportunity for your group.

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Would you like to learn more simple ways how women entrepreneurs can have more focus, more courage, more momentum and be more productive? Check out my web site, www.ElizabethHagen.com, for free articles, free resources and to sign up for my gift to you of the "10 Fearless Lessons Everyone Must Know" eBook.

Award-winning small business expert Elizabeth Hagen is the Growing Your Business with Confidence Coach.

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Elizabeth Hagen
Coach - Mark LeBlanc's Small Business Coaching Network
ElizabethHagen.com 5012 S. Cliff Avenue Suite 111 Sioux Falls, South Dakota 57108 United States (605) 357-8767