December 2010
Welcome to Elizabeth Hagen's Growing Your Business with Confidence Monthly Tip

Welcome to this issue of my monthly tip newsletter just for women entrepreneurs.  Each month you'll be receiving an easy-to-implement and very valuable tip or strategy to help you grow your business that you love.
If this sounds valuable to you then I'm looking forward to helping you to stand out, accelerate your success, and grow your business!

Marketing will always work better if...

1.  You are tracking your numbers properly
Get clear on the money side of your business. If you aren't clear then everything else is muddy. 

Use software such as QuickBooks to keep track of income and expenses.  Use our amazing tracking tool to keep track of your bookings and to know if you are on track to reach your Optimistic Number.  If you don't have the tracking tool then you must attend one of my Growing Your Business with Confidence events! (My next one is January 7, 2011.)

2.  You have a defined O.D.I. payment schedule
As business owners we have roles, responsibilities, expectations, and we have a compensation package.  This is referred to as our Owner's Discretionary Income or O.D.I.

Decide now what you're going to pay yourself and then decide when.  The 1st and 15th?  Every Friday?

If it terrifies you to pay yourself first before taking care of expenses this is a very good thing.  You will do a MUCH better job of marketing. This is going to make you pick up the phone, this is going to make you follow-up, this is going make you talk to more people at a networking event, etc. 

Start marketing to pay yourself vs. marketing to pay your bills.  Amazing things are going to happen!

3.  You execute a mix of primary strategies
There are 8 core marketing strategies:
  • Networking
  • Advertising
  • Showcase
  • Telemarketing
  • Trade show
  • Advocate
  • Direct Mail
  • Publicity
You should be working with 3 primary strategies. Primary means that you are executing the strategy monthly.  Which 3 will you pick?

4.  You have a clear profile of your right fit
Not everyone in the world is a good client for you.  So, why are you marketing to everyone?!  Put together your profile of your right fit with demographic parameters and environmental triggers. When you have your profile then you will start 'seeing' your right fit and marketing becomes SO much easier.

5.  You have a payoff in your messaging
What is your call to action in your marketing messages? You need to be very clear in how they can contact you AND offer them something special by contacting you. Perhaps a free report, a free 20-minute consultation, an article, etc.

The magic is in the mix, .

Elizabeth's Assignments:
  1. Make a decision today that you are going to take action on these 5 ideas.
  2. Take action by picking one to start today.
  3. Stay focused and start implementing these one by one.  Your business will thank you!
Let me know at my blog that you are doing this and the changes it has made in your business.

Save the date of Friday, January 7, 2011.  You'll get to spend that day with me growing your business - a whole day!! And you get to stay in your office while we work together.  Details coming soon.
And the winner is...

In November I asked you to tell me
the top 3 things you'd like to know or learn to grow your business.  This
will help me give you content in
my newsletters that is personalized just for you.

My sincere thanks to all of you who replied and I received some great ideas!  I offered a drawing of a $25 Target gift card for those who responded and the winner is Debbie Lillard, Space to Spare, Broomall, PA. Congratulations, Debbie!

, thanks for taking the time to read the 'Grow Your Business with Confidence' tip and I'm excited to help you accelerate your success. Of course we want to grow our business and make more money, but let's not forget - the busier we are the more people we get to help. And the happier our clients are the more they will tell others!

Love and confidence,

Speaker  Member of the National Speakers Association
Coach     Mark LeBlanc's Small Business Success Coaching 
CPO       Certified Professional Organizer and Member of the
                National Association of Professional Organizers
Issue: 31
Elizabeth Hagen, CPO

If you're a determined woman entrepreneur who wants support, is ready to take focused action, and wants to accelerate your success and grow your business - welcome!!
I'm Elizabeth Hagen and I'm here to help.  I've put together the best tips/tools/advice that I've used to grow and maintain a successful organizing and speaking business and I want to share them with you!

Every month I'll be sending you a quick tip for you to implement immediately.  It's all about making a decision, taking action, and staying focused!

I can't wait to hear about your success!

Elizabeth Hagen
Coach - Mark LeBlanc's Small Business Success Coaching Network
(605) 357-8767