December 2009
Welcome to Elizabeth Hagen's Growing Your Business with Confidence Monthly Tip

You are receiving this e-mail because you are in my database as a professional organizer.  If this does not interest you (you're not an organizer, you don't want any tips, etc.) PLEASE go immediately to the end of this newsletter and unsubscribe!
Welcome to this issue of my monthly tip newsletter just for professional organizers.  Each month you'll be receiving an easy-to-implement and very valuable tip or strategy to help you grow your professional organizing business. 
If this sounds valuable to you then I'm looking forward to helping you accelerate your success and grow your organizing business!
Set up your marketing plan now for December and 2010 

Do you ever have days in your office where you want to do some marketing but don't have any idea of what to do?!

You are not alone.  There are a lot of ideas out there but what is best for you?  Here is a great blueprint for you to use and you can make it 'just for you'!

There are 8 core marketing strategies. These are the tried and true, traditional marketing strategies that are proven to work over and over again.  Choose the strategies that resonate with you the most and include them in your calendar of marketing activities in the coming year.
  1. Direct mail
  2. Telemarketing
  3. Networking
  4. Trade Shows
  5. Showcase or Free Service Strategy
  6. Advertising
  7. Publicity
  8. Advocate Strategy - identify 10-25 people who love what you do and would refer others to you and never let 30 days go by without contacting them
Along with those you have an internet game plan and a database strategy.

The important question to ask yourself is not "What can I do?".  The question to ask is "What will I do?"

Now you're going to decide if it will be a primary or secondary strategy.  A primary strategy you execute every 30 days and a secondary strategy you implement periodically (once a year, once a quarter, etc.).  Of the strategies that you picked decide if it will be a primary or secondary strategy.  The magic is in the mix of strategies.

You then want to attach a benchmark to each strategy. A benchmark is a number that measures an activity or result. 

Here are some examples of marketing ideas with possible benchmarks:
  • Give a teleclass each month
  • Have a booth at a trade show twice a year
  • Get on the local radio once a month
  • Go to two networking events a month
  • Have a contest (Most paper piles, most shoes in a closet, etc.)
  • Send out 100 direct mail postcards a month
Believe it or not your marketing plan is almost done!  Now put those ideas into your December and 2010 calendar and then act on them every month.

I have a lot more to say on this subject and the 8 Core Marketing Strategies is the topic of our OrganizersPlus Coaching Program call on December 18.  Want to join us?!  E-mail me and put 'I'm interested' in the subject line.  I'll contact you so we can visit and find out if this is the right program for you.  If you'd like accountability, support, and my knowledge then it is perfect for you!

Note:  This fall I joined Mark LeBlanc's Small Business Success Coaching Network.  As a Small Business Success
Coach, I'll be teaching and sharing the concepts, strategies and ideas that have helped me get where I am today.  Join
me and let's make the next year the best year of your business!

Now is your time to move your business forward.  Now.

, now is your time for more money, more clients, more visibility, and more confidence.
I'm waiting to help you!
Do you have anything to gain by waiting?
I didn't think so!  I put a great program together to give you the accountability and loving 'kick-in-the-pants' that may be crucial right now.

The only way we can find out if the OrganizersPlus Coaching Program is right for you is to have a conversation.

Call me at 605-357-8767 or e-mail me and let's find out!  Contact me soon as we're having two group calls in December that will help you start January, 2010 off with a bang!

Want more information about the program before we talk? 
Click here now!

, thanks for taking the time to read the 'Grow Your Business with Confidence' Tip and I'm excited to help you accelerate your success. Of course we want to grow our business and make more money but let's not forget - the busier we are the more people we get to help. And the more happy clients we have the more they will tell others!
Confidently yours,

Elizabeth Hagen
Issue: 19
Elizabeth Hagen, CPO

If you're a determined professional organizer who wants support, is ready to take focused action, and wants to accelerate your success and grow your business - welcome!!
I'm Elizabeth Hagen and I'm here to help.  I've put together the best tips/tools/advice that I've used to grow and maintain a successful organizing and speaking business and I want to share them with you!
Every month I'll be sending you a quick tip for you to implement immediately.  It's all about making a decision, taking action, and staying focused!
I can't wait to hear about your success!
Elizabeth Hagen