am thrilled to let you know because you are a SavvyBIZ newsletter
subscriber and/or a SavvyBIZ Place member you will be getting one action
step a day from me in December to make sure you start 2015 off with
confidence in your business and yourself!
day in December (I will take Christmas off!) I will send you an action
step you can easily do that day. If you do each step every day you will
be so on
top of your office, your time management, your finances, your mindset,
and your business you will start 2015 with amazing confidence!
I suggest you make an e-mail folder called "Success 2015" where you can
keep all of the e-mails and can access them easily in the future.
Action Step #28: Specialize and be Remembered
I've had the honor
of speaking many times at the National Association of Professional
Organizers national conventions. At one of my sessions I had the
audience stand and asked those to sit who did not feel they were an
expert at what they did. Almost 75% of the room sat down.
This was heartbreaking.
I then told those who sat down to stand up again and I waved my magic
wand over all of them and declared to them "You are an expert...right
Years ago I was
asking my business coach, Mark LeBlanc, about attending another
certification program. He paused for a long time and then said
"Elizabeth, you know enough right now."
Words that changed my life then and they keep changing my life.
I have nothing
against furthering your education, getting certified, etc. but if you
are waiting for that next popular thing (whatever it is) to
learn and then you will go out and get clients...you are
fooling yourself. I encourage you to go to conferences on how to
market and grow your business but as far as learning more on how to do
what you to...you know enough.
You are an expert now. If I were with you I'd wave my magic wand over you!
Stand up, put your
shoulders back and declare "I am THE expert in
___________________". If the back of your business card
claims 10 fields you specialize in pick the ONE you love the most as
your field of expertise and get rid of the other 9 on the back of your
Look at your website, your marketing materials, etc. Is your expertise clear? If not, make some changes.
Now is not the time
to be all things for all people. Now is the time to be the expert
in what you love the most for the sliver of population that needs
exactly what you offer. This is what it takes to be remembered.
Start off 2015 as THE expert.
What are you waiting for, Elizabeth?
In case you missed any of the past action steps to take for success in 2015 you can find them at my blog.
#1: Start with Gratitude #16: Settle No More
#2: Stand Out #17: Stop It
#3: Seize the Cards #18: Super-size It
#4: Send it Now #19: Sell What You Really Serve
#5: Start Small #20: Shake it Out
#6: Sign In #21: Set Your Sights
#7: Schedule or Be Lost #22: Share to Show You Care
#8: Show Me the Money #23: Save Your Worries
#9: Stage Your Desktop #24: Shape Your Year
#10: Serve it Up #25: Surprise Someone
#11: Sort, Test, and Toss #26: Simplify the Search
#12: Show Your Style #27: Stand Up
#13: Strengthen Your Mind
#14: Support You
#15: Save for Later
work with women who want to get past what is stopping them and help
them have the confidence to be extraordinary in their life and business.
Is now your time?
I am SO glad to be working with you, Elizabeth. If it was not
for you, I would have surely closed my business at the end of this
year. Now - I have workshops, classes, speaking gigs and possibilities
already in the new year.
Thank you so much for what you do...even if you did force me out of my sweats to go to an expo!
~~Wendy Taddeucci, CPO
backs up her tough love approach with solid, dependable advice that
took me and my business to new heights. My revenue more than
doubled just by following her systems.
~~Angela Esnouf, Professional Organiser, Creating Order