2016 Success Now: Action Step #28 – Specialize and and be remembered

I’ve had the honor of speaking many times at the National Association of Professional Organizers national conventions. At one of my sessions I had the audience stand and asked those to sit who did not feel they were an expert at what they did. Almost 75% of the room sat down.

magic-wandThis was heartbreaking.

I then told those who sat down to stand up again and I waved my magic wand over all of them and declared to them “You are an expert…right now!”

Years ago I was asking my business coach, Mark LeBlanc, about attending another certification program. He paused for a long time and then said “Elizabeth, you know enough right now.”

Words that changed my life then and they keep changing my life.

I have nothing against furthering your education, getting certified, etc. but if you are waiting for that next popular thing (whatever it is) to learn and then you will go out and get clients…you are fooling yourself. I encourage you to go to conferences on how to market and grow your business but as far as learning more on how to do what you to…you know enough.

You are an expert now. If I were with you I’d wave my magic wand over you!

Stand up, put your shoulders back and declare “I am THE expert in ___________________”. If the back of your business card claims 10 fields you specialize in pick the ONE you love the most as your field of expertise and get rid of the other 9 on the back of your card.

Look at your website, your marketing materials, etc. Is your expertise clear? If not, make some changes.

Now is not the time to be all things for all people. Now is the time to be the expert in what you love the most for the sliver of population that needs exactly what you offer. This is what it takes to be remembered.

Start off 2016 as THE expert.

What are you waiting for?!

Galatians 6:9-10  The Message
So let’s not allow ourselves to get fatigued doing good. At the right time we will harvest a good crop if we don’t give up, or quit. Right now, therefore, every time we get the chance, let us work for the benefit of all, starting with the people closest to us in the community of faith.

Right now – do your best work. Start with those closest to you.

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